Privacy Information


Protecting your privacy is important to us.

You will NEVER be asked to buy anything or contribute to any organization.

We will NEVER sell or send your name (or e-mail address) to another party that might want to sell you anything.

Any information you provide to us will be combined with responses given by others and reported in aggregate. Individual information, including your e-mail address, will be kept strictly confidential.

Should you decide to discontinue participation in a particular study or your Panel membership, we will respect your decision to do so.

Principle of Openness: We practice openness in explaining who we are and how we use information we receive. Whenever we request personally identifiable information (e.g. name, address and other data that identifies an individual), we clearly disclose what details are required and how your ability to participate in our services will be impacted if you choose not to provide such information.

Principle of Accuracy: To ensure the accuracy of Hispano Research records, we will contact you periodically to confirm the information we receive. You can also contact us to review, amend or correct such information.

Principle of Collection: We limit collection of information to only those details we need for the stated purpose(s). We do not collect personally identifiable information (e.g. name, address and other data that identifies an individual) unless you provide it to us via our Web site, an e-mail message, a phone call or by postal mail. Because you must be 18 years of age or older to register for participation in survey projects through our Web site, we never target or knowingly collect personally identifiable information directly from children. If we would like the opinions of children who are under age 18 in your household, we will explicitly address the survey to the adult registered panel member and ask him/her to supervise the questions to be asked of the child. We enable members to Tell-A-Friend about participating in Hispano Research surveys but use referred e-mail addresses one time only for the purpose of inviting their participation.

LIMIT USE: After you register with Hispano Research, we will use the information you provide to:

determine which specific surveys you and your household qualify for, based on demographics and indicated interests, and contact you for participation;

send product samples tailored to your habits, interests and preferences;


award and publicize contest and sweepstakes prizes. Winners are identified on our Web site by first name, last name initial, city and state only. For information on our contests and sweepstakes, and to review the Official Contest Rules, please go to our home page at

In addition, Hispano Research collects members survey responses (referred to as syndicated data) to design additional survey opportunities, but this process does not involve the disclosure of any personally identifiable information.

LIMIT DISCLOSURE: Hispano Research releases registrants general demographic information, but this does not involve identifying any individual survey participant. We will not disclose any personally identifiable information (e.g. name, address and other data that identifies you) to business partners or third parties unless you agree, in advance, that we may do so, or for one of the reasons explained below:

It may occasionally be necessary for Hispano Research to provide survey participants names and addresses to clients for single-use matching purposes to compare actual behaviors with survey responses. The matching is performed by Hispano Research after clients provide behavioral data for survey participants. When these completed survey reports are presented to clients, participant’s names and addresses are not included with the results. Clients that receive survey participant’s names and addresses are required to sign an agreement stating that the information will not be retained, copied or utilized in any manner other than identifying product or service usage history for the single-use matching purpose. These procedures strictly adhere to the Code of Standards and Ethics for Survey Research established by CASRO.

In the course of operations to conduct market research surveys, Hispano Research may share members’ information with our various worldwide offices, subsidiaries and affiliates. The recipients of this information are bound by the same use and disclosure terms as stated in this policy.

Hispano Research may disclose personally identifiable information when we believe in good faith that disclosure is necessary to identify, contact or bring legal action against someone who is infringing or misappropriating Hispano Research’s legal rights, or injuring or interfering with the property of Hispano Research or third parties (other individuals, organizations or businesses).

We may also disclose personally identifiable information when required to do so by law, or if there is a risk of injury to you, Hispano Research or third parties (other individuals, organizations or businesses).

SECURITY: Hispano Research employs stringent security protocols to protect all facets of electronic and paper-based data collection, transmission, distribution and storage. To protect information from unauthorized internal or external access, we:

require a unique user ID to authenticate anyone submitting, reviewing or working with information in our databases;

store members personally identifiable information on separate servers from survey response data;

utilize firewalls to protect servers;

maintain audit records of log-ins, file accesses and other security incidents; and

employ a series of pass coded building security systems.

Our Chief Security Officer and staff review security protocols on a monthly basis to ensure the systems integrity. In the future, Hispano Research will incorporate new technologies as they evolve to ensure the highest level of protection at all times.

COMPLIANCE AND ACCOUNTABILITY: Access to all data collected by Hispano Research is limited to the internal Chief Privacy Officer and those staff members designated by him/her who manage surveys or maintain the Hispano Research web site. Hispano Research staff members receive training on this privacy policy and our general information practices. Each staff person who requires access to system data must sign a confidentiality agreement yearly, as contained in Hispano Research’s human resources policy.

CONTACT: If you have any questions about this privacy policy, the practices of Hispano Research and its Web site, including the use of children’s information or your experiences when visiting, please contact:

Adriana Morales


NOTE: This policy is effective as of January 1, 2005. Hispano Research reserves the right to change this privacy policy at any time.

Hispano Research reserves the right to transfer personally identifiable information to a buyer in connection with a sale of stock or assets, merger or any other transaction resulting in a change of control of Hispano Research. Of course, that buyer will have to honor the promises of privacy that we have made to you. You will have an opportunity to opt-out of such a transfer prior to the sale, merger, or change in control of Hispano Research.